Media planning is not an easy task.Which of the following is a reason why media planning is so difficult?
A)insufficient information on audience figures
B)inconsistent terminology
C)time pressures inhibit proper planning
D)difficulty in measuring the effectiveness of a medium
E)all of the above

Question

Quizplus · Accepted Answer

All of the above reasons contribute to the difficulty of media planning. Insufficient information on audience figures makes it hard to target the audience correctly, inconsistent terminology can lead to miscommunication between advertisers and media outlets, time pressures can inhibit proper planning, and measuring the effectiveness of a medium can be challenging.

Media Planning Is Not an Easy Task