Which of the following has contributed to the increased zapping of television commercials?
A)the use of remote control devices for most TV sets
B)the emergence of 24-hour continuous format programming on cable television
C)the increasing length of television commercial breaks
D)the increased use of DVRs and video on demand technologies
E)all of the above

Question

Quizplus · Accepted Answer

All the options listed have contributed to the increased zapping of television commercials by making it easier for viewers to skip or avoid ads.

Which of the Following Has Contributed to the Increased Zapping