_____ refers to the practice of fast-forwarding through commercials on prerecorded programs,while _____ refers to channel changing via remote control mechanisms.
A) Zipping;zapping
B) Zapping;zooming
C) Zipping;time shifting
D) Time shifting;zipping
E) Zooming;zipping
Correct Answer:
Verified
Q22: Most national advertisers:
A)use only network advertising.
B)use only
Q35: Which of the following statements best describes
Q36: Which of the following has contributed to
Q37: One tactic used by TV networks to
Q38: When a national advertiser runs a commercial
Q39: Ethnographic research is a type of observational
Q41: Shows produced specifically for the syndication market
Q43: Which of the following statements about spot
Q44: _ is the term used for local
Q45: The buying period for television advertising time
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