If,when Internet visitors using Yahoo's search engine type in travel books,one of the advertisements they see is for Lonely Planet guides,Lonely Planet is using a ___________ to target Internet users interested in their products.
A)interconnect
B)URL
C)portal
D)surf button
E)paid search

Question

Quizplus · Accepted Answer

The concept of paid search refers to the practice of advertising based on specific search terms used by potential customers. In this case, Lonely Planet is targeting Internet users interested in travel books by paying for their advertisement to appear when people use relevant search terms on Yahoo's search engine.

If,when Internet Visitors Using Yahoo's Search Engine Type in Travel