The Weather Channel provides dollars in return for its name association with www.iwon.com, an Internet portal. The Weather Channel also contributes weather information to the site. What method for advertising on the Internet does the Weather Channel use?
A) interstitial
B) a regular sponsorship
C) push technology
D) pop-unders
E) content sponsorship

Question

Quizplus · Accepted Answer

The method used by The Weather Channel is content sponsorship, as they are providing weather information to the iwon.com site in exchange for having their name associated with the portal.

The Weather Channel Provides Dollars in Return for Its Name