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In the Context of the 4E Framework of Social Media

Question 2

Multiple Choice

In the context of the 4E framework of social media, building a positive relationship with customers in the hope of retaining their loyalty is primarily associated with:


A) exciting the customer.
B) educating the customer.
C) experiencing the product or service.
D) engaging the customer.
E) evaluating the customer.

Correct Answer:

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