In the context of the 4E framework of social media, letting the customers know about a firm's offering is the objective of:
A)exciting the customer.
B)educating the customer.
C)experiencing a product.
D)engaging the customer.
E)evaluating a product.

Question

Quizplus · Accepted Answer

Educating the customer is the objective of letting them know about a firm's offering in the 4E framework of social media. Exciting the customer refers to generating positive emotions and anticipation, experiencing a product refers to allowing the customer to try out or interact with the product, engaging the customer involves encouraging them to interact and participate with the brand, and evaluating a product refers to assessing its quality and value.

In the Context of the 4E Framework of Social Media