Macy's combines the inputs of buyer surveys,time-series analyses,correlation analyses,executive judgments,and market tests to develop a tool for predicting sales for the Christmas season.This tool would be termed a
A) market analysis.
B) sales forecast.
C) market outlook.
D) budget analysis.
E) purchase plan.

Question

Quizplus · Accepted Answer

The tool developed by Macy's by combining the inputs of buyer surveys, time-series analyses, correlation analyses, executive judgments, and market tests is used to predict sales for the Christmas season. Therefore, the tool can be termed as a sales forecast.

Macy's Combines the Inputs of Buyer Surveys,time-Series Analyses,correlation Analyses,executive Judgments,and