A computer-based system for continually gathering internal and external information is called
A) marketing research.
B) a marketing information system.
C) market segmentation.
D) market targeting.
E) market programming.

Question

Quizplus · Accepted Answer

A marketing information system (MIS) is a computer-based system that continually gathers internal and external information. It helps organizations make decisions related to marketing and provides the necessary data for analyzing the marketing environment, identifying trends, and staying on top of customer needs and preferences. Marketing research is just one component of an MIS, which also includes data collection, analysis, and dissemination to decision-makers. Market segmentation and targeting are marketing strategies based on the information gathered through an MIS. However, "market programming" is not a recognized term in marketing literature.

A Computer-Based System for Continually Gathering Internal and External Information