Which of the following is the primary reason for studying consumer and organizational buyer behavior?
A) To study employees and their relationship with the organization
B) To study the effectiveness of an organization's marketing department
C) To provide bases for effective market segmentation
D) To determine an organization's distinctive competencies

Question

Which of the following is the primary reason for studying consumer and organizational buyer behavior?
A) To study employees and their relationship with the organization
B) To study the effectiveness of an organization's marketing department
C) To provide bases for effective market segmentation
D) To determine an organization's distinctive competencies

Quizplus · Accepted Answer

A primary reason for studying consumer and organizational buyer behavior is to provide bases for effective segmentation, and a large portion of marketing research is concerned with segmentation. From a marketing management point of view, selection of the appropriate target market is paramount to developing successful marketing programs.

Which of the Following Is the Primary Reason for Studying