Identify the approach in which the marketing manager has decided on the appropriate basis for segmentation in advance of conducting a research study on a market.
A) A priori segmentation approach
B) Post hoc segmentation approach
C) Empirical approach
D) Psychographic approach

Question

Identify the approach in which the marketing manager has decided on the appropriate basis for segmentation in advance of conducting a research study on a market. 
A) A priori segmentation approach
B) Post hoc segmentation approach
C) Empirical approach
D) Psychographic approach

Quizplus · Accepted Answer

An a priori segmentation approach is one in which the marketing manager has decided on the appropriate basis for segmentation in advance of doing any research on a market.

Identify the Approach in Which the Marketing Manager Has Decided