John regularly buys bread from the grocery store.He does not care much for brand and generally just gets whatever the store has in stock.John most likely views bread as a(n)_____.
A) low-involvement purchase
B) new product purchase
C) extensive decision making process
D) limited decision making process

Question

John regularly buys bread from the grocery store.He does not care much for brand and generally just gets whatever the store has in stock.John most likely views bread as a(n)_____.
A) low-involvement purchase
B) new product purchase
C) extensive decision making process
D) limited decision making process

Quizplus · Accepted Answer

A consumer buying a routine product like bread would likely view this as a low-involvement purchase.

John Regularly Buys Bread from the Grocery Store