Product knowledge influences:
A) how easily the product is available to the consumer.
B) how much time marketers spend on creating a marketing campaign.
C) how quickly a consumer goes through the decision-making process.
D) the relationship between cultural values and consumer decision-making process.

Question

Quizplus · Accepted Answer

Product knowledge influences how quickly a consumer goes through the decision-making process. For example, when purchasing a new product for which the consumer has little product knowledge, extensive information may be sought and more time may be devoted to the decision.

Product Knowledge Influences