The _____ involves a set of controllable variables that must be managed to satisfy the target market and achieve organizational objectives.
A) growth profile
B) mission statement
C) organizational history
D) marketing mix

Question

The _____ involves a set of controllable variables that must be managed to satisfy the target market and achieve organizational objectives.
A) growth profile
B) mission statement
C) organizational history
D) marketing mix

Quizplus · Accepted Answer

The marketing mix is the set of controllable variables that must be managed to satisfy the target market and achieve organizational objectives.

The _____ Involves a Set of Controllable Variables That Must