Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.
-Which of the following methods would be most appropriate for conducting primary market research in Country A?
A) Internet research
B) verbal questioning
C) written surveys
D) consumer panels

Question

Quizplus · Accepted Answer

Since Country A has a low literacy rate, written surveys and internet research may not be effective methods of primary market research. Verbal questioning, on the other hand, allows for direct communication and can be tailored to the individual's level of literacy or language understanding.

Scenario: Markowitz Tools Susan Markowitz Is Analyzing Potential Markets Where Markowitz Tools Can