An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitudes about a company or its products is called a ________.
A) focus group
B) literature review
C) consumer panel
D) brainstorming session

Question

Quizplus · Accepted Answer

A focus group is a type of qualitative research method where a small group of individuals is brought together in a structured setting and asked about their attitudes and opinions towards a particular topic, in this case a company or its products. The interview is moderated by a trained professional who encourages free-flowing discussion among group members. The goal is to obtain detailed and personalized information about the participants' thoughts, feelings, and preferences related to the topic being studied. Literature review is a secondary research method that involves analyzing and summarizing existing published works on a particular topic. Consumer panel is a research method where a group of consumers are asked to provide feedback on products or services over an extended period of time. Brainstorming session is a creative problem-solving technique where ideas are generated in a group setting to find potential solutions to a particular problem.

An Unstructured but In-Depth Interview of a Small Group of Individuals