A(n) ________ is the institutional arrangement by which a firm gets its products, technologies, human skills, or other resources into a market.
A) investment process
B) export
C) entry mode
D) market transfer

Question

Quizplus · Accepted Answer

Entry mode refers to the mechanism used by a firm to enter a foreign market and obtain access to resources such as products, technologies or human skills. It involves selecting the appropriate business model and institutional arrangement that best meets the company's objectives and requirements for success in the chosen foreign market. An investment process refers to the series of steps involved in making an investment decision, while export is simply selling goods or services to another country. Market transfer is not a commonly recognized term in international business.

A(n) ________ Is the Institutional Arrangement by Which a Firm