Which defensive tactic did P&G use when they test marketed their liquid bleach product in an attempt to scare Clorox into retreating from their detergent market?
A) lower the inducement for attack
B) bypass attack
C) increase expected retaliation
D) flanking maneuver
E) raise structural barriers

Question

Quizplus · Accepted Answer

P&G used the tactic of increasing expected retaliation by test marketing their liquid bleach product, which signaled to Clorox that P&G was willing to compete aggressively in the detergent market. This tactic was intended to deter Clorox from further expanding their presence in the detergent market.

Which Defensive Tactic Did P&G Use When They Test Marketed