Which defensive tactic was used by Southwest Airlines when deliberately keeping their prices low and constantly investing in cost-reducing measures?
A) guerilla warfare
B) lower the inducement for attack
C) encirclement
D) raise structural barriers
E) increase expected retaliation

Question

Quizplus · Accepted Answer

Southwest Airlines used the tactic of lowering the inducement for attack by keeping their prices low and investing in cost-reducing measures. This strategy made it less attractive for competitors to target their market share, as the low-cost structure and pricing would make it difficult for competitors to compete profitably.

Which Defensive Tactic Was Used by Southwest Airlines When Deliberately