A company that follows the _____ strategy customizes its offering to a particular niche in order to outsell its rivals.
A) focused differentiation
B) broad low-cost
C) market standardization
D) rapid growth
E) stuck in the middle

Question

Quizplus · Accepted Answer

A company that follows the focused differentiation strategy tailors its offering to a specific niche or segment of the market. By doing so, it can differentiate its product or service and create a unique value proposition that appeals to its target customers. This allows the company to charge a higher price for its offering, which offsets the costs of customization, and outcompete its rivals who offer more generic products or services.

A Company That Follows the _____ Strategy Customizes Its Offering