Focus strategy can be defined as:
A) the strategy of merging with an established company in order to gain monopoly over the market.
B) the strategy a company uses when it decides to allocate the company resources equally among all the marketing segments
C) the strategy a company uses when it decides to serve a limited number of segments, or just one segment of the market.
D) the strategy a company uses when it decides to ignore the different needs of different market segments, and produce one standardized product for all the customers.
E) the strategy of closing down one or more business units in order to minimize the losses.

Question

Focus strategy can be defined as: 
A) the strategy of merging with an established company in order to gain monopoly over the market.
B) the strategy a company uses when it decides to allocate the company resources equally among all the marketing segments
C) the strategy a company uses when it decides to serve a limited number of segments, or just one segment of the market.
D) the strategy a company uses when it decides to ignore the different needs of different market segments, and produce one standardized product for all the customers.
E) the strategy of closing down one or more business units in order to minimize the losses.

Quizplus · Accepted Answer

Focus strategy is the strategy a company uses when it decides to serve a limited number of segments, or just one segment of the market. This allows the company to tailor their products and marketing strategies to the specific needs and preferences of that segment, which can lead to higher customer loyalty and profitability.

Focus Strategy Can Be Defined As