All of the following are basic factors in the selection of a channel of distribution except the
A) firm's production capability and marketing resources.
B) target market.
C) type of transportation to be used.
D) buying patterns of potential customers.
E) product itself.

Question

Quizplus · Accepted Answer

While transportation may impact the choice of distribution channel, it is not a basic factor in the selection process. The other options listed are all important considerations when choosing a distribution channel.

All of the Following Are Basic Factors in the Selection