The largest number of product ideas are rejected during the ____ stage of new product development.
A) screening
B) test marketing
C) idea generation
D) business analysis
E) pricing

Question

Quizplus · Accepted Answer

During the screening stage, companies evaluate the many ideas generated in the idea generation stage to eliminate those that are not feasible or do not align with the company's overall objectives. This stage sees the highest number of rejections as it serves as the first filter in the process of narrowing down ideas to those with the most potential.

The Largest Number of Product Ideas Are Rejected During the ____