After several years of success with the product line, Procter & Gamble introduced its popular Sure deodorant in three new scents. This is an example of ____ modification.
A) functional
B) feature
C) quality
D) aesthetic
E) market

Question

Quizplus · Accepted Answer

Aesthetic modification involves changing the product's look, feel, or other sensory attributes. In this case, introducing new scents to the deodorant line can be categorized as an aesthetic modification.

After Several Years of Success with the Product Line, Procter