One disadvantage of the semantic differential is the halo effect.The rating of a specific image component may be dominated by the interviewee's overall impression of the concept being rated.
Correct Answer:
Verified
Q43: An auto dealer hires a marketing research
Q44: In an itemized rating scale,respondents select from
Q45: Attitudes are likely to predict purchase behavior
Q46: Using a constant sum scale would give
Q47: One way to avoid the confusion of
Q49: When is it preferable to use direct
Q50: An auto dealership is attempting to determine
Q51: One technique that is never used for
Q52: The link between attitudes and behavior: the
Q53: A basic check of the appropriateness of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents