Using a constant sum scale would give the researcher more options for quantitative analysis than using a Likert scale.
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Q41: Likert scales measure the likelihood of purchasing
Q42: Semantic differential scales cannot be quantified.
Q43: An auto dealer hires a marketing research
Q44: In an itemized rating scale,respondents select from
Q45: Attitudes are likely to predict purchase behavior
Q47: One way to avoid the confusion of
Q48: One disadvantage of the semantic differential is
Q49: When is it preferable to use direct
Q50: An auto dealership is attempting to determine
Q51: One technique that is never used for
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