According to the theory of classical conditioning,________ should be encouraged by promoting the unique attributes of a well-established brand.
A) stimulus generalisation
B) the halo effect
C) stimulus discrimination
D) extinction

Question

Quizplus · Accepted Answer

According to classical conditioning, stimulus discrimination occurs when individuals learn to differentiate between similar stimuli and respond differently to each. In the context of a well-established brand, promoting its unique attributes can help consumers differentiate it from other similar brands, thus encouraging stimulus discrimination.

According to the Theory of Classical Conditioning,________ Should Be Encouraged