A formal method of evaluating the effectiveness of an ad,either in draft form or after it has been used,is called copy testing.

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Copy testing is a formal method of evaluating the effectiveness of an ad, either in draft form or after it has been used. It involves testing the copy or content of the advertisement with target consumers to gauge their reactions and feedback about the messaging, communication, and brand recall. This feedback helps improve the ad's impact and connect better with the target audience, leading to better sales and profitability.

A Formal Method of Evaluating the Effectiveness of an Ad,either