Ads that open with questions or dubious or ambiguous statements are designed to create curiosity.
Correct Answer:
Verified
Q88: According to Taylor's Six-Segment Strategy Wheel,strategies addressing
Q89: Most ads end with a signature of
Q90: Vampire creativity is using an idea that
Q92: A persuasive message is designed to change
Q95: A formal method of evaluating the effectiveness
Q96: An effective ad is relevant,original,and has impact.
Q97: A true Big Idea is risky because
Q102: The first step in the creative process
Q104: Most selling premises demand facts,proof,or explanations to
Q120: The unique selling proposition is a benefit
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