Question 1

Donna wants to buy a new coat.During the ________ stage of her purchase decision she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales, and she will visit nearby stores to see what is available in her price range.
A)product evaluation
B)situational analysis
C)problem recognition
D)problem screening
E)information search

Accepted Answer

During the information search stage, Donna will seek out information about where to buy a coat and what styles are available. She will ask her friends for recommendations, search the newspaper for sales, and visit stores to see what is available in her price range. Therefore, the best choice is E, information search.

Question 2

________ is the overall rank of people in a society.
A)The family life cycle
B)Mass-class
C)Subculture
D)Microculture
E)Social class

Accepted Answer

Social class refers to the overall rank of people in a society based on factors such as income, occupation, education, and wealth. It is a way of categorizing individuals into different levels of status and influence. The other options do not specifically refer to overall rank in society.

Question 3

Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina.He understands he will need to make sure he gets adequate water when he is bike riding.He wants to buy a hydration system.Having gathered a great deal of information, he has decided to compare three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water.Robert is in the ________ stage of his purchase decision.
A)problem recognition
B)evaluation of alternatives
C)product choice
D)postpurchase evaluation
E)information choice

Accepted Answer

Robert has already recognized the problem of needing a hydration system for his bike rides, and now he is in the evaluation of alternatives stage, where he is comparing and analyzing different options to make a decision. He has not yet reached the product choice stage, where he would actually purchase the chosen hydration system, nor has he reached the post-purchase evaluation stage, where he would reflect on his decision and experience with the chosen product. His focus now is on evaluating the different alternatives available to him.

Question 4

There are people who have similar income and education levels, and often share tastes in clothing, decorating styles, and leisure activities.These people also share many political and religious beliefs as well as ideas regarding valued activities and goals.These people could all be categorized as being in the same ________.
A)family life cycle
B)social class
C)regional group
D)operant conditioning set
E)microculture

Accepted Answer

People with similar income and education levels who share tastes in clothing, decorating styles, and leisure activities, as well as political and religious beliefs, are likely to belong to the same social class.

Question 5

A group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics is a ________.
A)target market
B)market segment
C)social class
D)subculture
E)lifestyle

Accepted Answer

A subculture is a group within a larger culture that shares distinctive beliefs or characteristics. Target market refers to a specific group of consumers that a company wants to reach with its marketing efforts. Market segment refers to a group of consumers with similar characteristics or needs. Social class refers to a division of a society based on social and economic status. Lifestyle refers to the way individuals live their lives, including their attitudes, values, and behaviors.

Question 6

To determine the best price for a first edition copy of a Stephen King novel with a dust jacket in mint condition, Jason would most likely use a(n) ________ to provide him with pricing information from all the bookstores that currently have the requested book in stock.
A)shopbot
B)behavioral targeter
C)search engine optimizer
D)sponsored search ad
E)search engine marketer

Accepted Answer

A shopbot is specifically designed to gather pricing information from multiple online vendors, making it the most suitable option for Jason to determine the best price for a first edition copy of a Stephen King novel with a dust jacket in mint condition. A behavioral targeter, search engine optimizer, sponsored search ad, and search engine marketer are not designed to provide this type of information.

Question 7

Which of the following is a social movement growing out of the increasing concern that our consumption behaviors are negatively affecting the physical environment?
A)behavioral targeting
B)green marketing
C)greenwashing
D)consumerism
E)environmentalism

Accepted Answer

Environmentalism is specifically focused on raising awareness and advocating for action in regards to environmental issues, including concerns about the negative impacts of consumption behaviors on the environment. Behavioral targeting refers to marketing strategies aimed at targeting specific consumer behaviors, while green marketing refers to marketing efforts to promote environmentally friendly products or practices. Greenwashing involves misleading consumers about the environmental impact of products or services, while consumerism refers to the culture and mentality of excessive consumption.

Question 8

________ serve as visible markers to flaunt membership in higher social classes.
A)Heuristics
B)Psychographics
C)Status symbols
D)Reference groups
E)Attitudes

Accepted Answer

Status symbols are items or possessions that are highly valued and sought after solely because they serve as visible markers of one's membership in a higher social class. These symbols are intended to show off one's wealth, power, and exclusivity, and can range from luxury cars and designer clothing to expensive jewelry and private yachts.

Question 9

People's moods and behaviors are strongly influenced by their physical surrounding.Two dimensions, ________, determine whether a shopper will react positively or negatively to a store environment.
A)color and size
B)size and activity
C)arousal and pleasure
D)perceived risk and level of involvement
E)motivation and self-concept

Accepted Answer

The two dimensions that determine a shopper's reaction are arousal and pleasure. Arousal refers to the level of excitement or stimulation that a shopper experiences, while pleasure refers to the degree of enjoyment or satisfaction they derive from the environment. These two dimensions can have a significant impact on a shopper's mood and behavior, influencing factors such as the amount of time they spend in the store, the likelihood of them making a purchase, and their overall level of satisfaction with the shopping experience. Therefore, it is important for retailers to carefully consider their store design and layout in order to create an environment that maximizes both arousal and pleasure, and thereby enhances the shopping experience for their customers.

Question 10

________ is made up of the values, beliefs, customs, and tastes produced or practiced by a group of people.
A)The family life cycle
B)Culture
C)Lifestyle
D)Psychographic data
E)Social class

Accepted Answer

Culture refers to the shared values, beliefs, customs, and tastes of a group of people. It includes everything from language and religion to food and fashion. Culture influences the way people think, behave, and make decisions, and it plays a key role in shaping consumer behavior. Understanding cultural differences is essential for marketers who want to create effective marketing campaigns that resonate with their target audience.

Question 11

When Tom wanted to buy a new gas grill, he searched for grills on the Internet.He was able to gather information on grills and learn what features were available.Tom used the Internet during the ________ stage of his purchase decision.
A)product choice
B)evaluation of alternatives
C)problem recognition
D)problem screening
E)information search

Accepted Answer

Tom used the Internet to gather information on grills and learn about the available features, which indicates that he was in the information search stage of his purchase decision.

Question 12

A company that makes unfounded claims about the environmental impact of its products is most likely to be accused of ________.
A)environmental stewardship
B)violating the Kyoto Protocol
C)greenwashing
D)consumerism
E)environmentalism

Accepted Answer

Greenwashing is the practice of making false or exaggerated claims about the environmental benefits of a product or service to appeal to environmentally conscious consumers.

Question 13

According to your text, a metrosexual is ________.
A)a member of the mass-class with greater purchasing power and more access to high quality goods
B)a man who does not adhere to his culture's evolving gender roles
C)a straight, urban man who is interested in fashion, home design, gourmet cooking, and personal care
D)an "average Joe" who is conscious of many everyday lifestyle decisions but isn't overly concerned with fitting into cultural trends
E)a straight, suburban man who adheres to his culture's traditional gender roles

Accepted Answer

The text defines a metrosexual as a "straight, urban man who is interested in fashion, home design, gourmet cooking, and personal care." This aligns with choice C. Choices A, B, D, and E do not accurately reflect the definition given in the text.

Question 14

Which of the following refers to the hundreds of millions of global consumers who now have a level of purchasing power that allows them to afford high-quality products offered by multinational companies?
A)reference group
B)social class
C)mass-class
D)green market
E)microculture

Accepted Answer

The term "mass-class" refers to the global consumers who have a level of purchasing power that allows them to afford high-quality products offered by multinational companies. This group is characterized by a rising income level, education, and exposure to global media. The term "social class" refers to a group of people with similar levels of income, education, and lifestyle. The term "reference group" refers to a group that an individual uses as a basis for comparison when making decisions. The term "green market" refers to the market segment that values environmentalism and sustainability. The term "microculture" refers to a subgroup within a larger culture.

Question 15

Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?
A)reference grouping
B)consumerism
C)time poverty
D)subliminal motivation
E)affect

Accepted Answer

Time poverty refers to the feeling of having a lack of time, which is common among many consumers today. When consumers feel like they don't have enough time, they are more likely to be responsive to marketing innovations that allow them to shop more efficiently, such as online shopping and home delivery services. They see these innovations as a way to save time and make their lives easier.

Question 16

________ are deeply held beliefs about right and wrong ways to live.
A)Cultural values
B)Needs
C)Motivations
D)Rituals
E)Psychographics

Accepted Answer

Cultural values are beliefs and principles that guide a society's behavior and interactions. They are deeply held and can impact people's behaviors, decision-making, and worldview. Needs, motivations, rituals, and psychographics may also influence behavior, but they do not necessarily involve beliefs about right and wrong ways to live.

Question 17

________ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product.
A)Opinion leaders
B)Status symbols
C)Heuristics
D)Reference groups
E)Social classes

Accepted Answer

Opinion leaders are individuals who are perceived as knowledgeable or expert in a particular product category. Their opinions and recommendations can strongly influence the attitudes and behaviors of others, particularly those in their social networks. Therefore, they can be effective in promoting products and shaping consumer behavior.

Question 18

A ________ is a set of people a consumer wants to please or imitate.
A)culture group
B)family lifestyle group
C)perception group
D)reference group
E)social class group

Accepted Answer

A reference group is a group of people that an individual looks up to or wants to be like. This group can consist of friends, family members, co-workers, or any other social group that the consumer identifies with or wants to identify with. The consumer may try to please or imitate this group by adopting their values, attitudes or behaviors.

Question 19

The invitation to go skiing for the weekend forced Donna to look at her current wardrobe.She decided she needed a much warmer coat.Donna was in which stage of the purchase decision?
A)product evaluation
B)situational analysis
C)problem recognition
D)problem screening
E)information search

Accepted Answer

Donna is recognizing a problem (not having appropriate clothing for skiing) which is the first stage of the purchase decision process.

Question 20

Some expectations regarding appropriate attitudes, behaviors, and appearances for men and women come from society's strong pressure to conform to ________.
A)social classes
B)gender roles
C)cognitive dissonance
D)microcultures
E)the family life cycle

Accepted Answer

Gender roles are the societal expectations and norms for how men and women should behave, appear, and interact. These expectations are often heavily enforced and reinforced by societal pressure to conform, which can lead to gender-based discrimination and inequality.

Quiz 4: Consumer Behaviour: How and Why We Buy ?

Donna wants to buy a new coat.During the ________ stage of her purchase decision she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales, and she will visit nearby stores to see what is available in her price range.

________ is the overall rank of people in a society.

A group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics is a ________.

To determine the best price for a first edition copy of a Stephen King novel with a dust jacket in mint condition, Jason would most likely use a(n) ________ to provide him with pricing information from all the bookstores that currently have the requested book in stock.

Which of the following is a social movement growing out of the increasing concern that our consumption behaviors are negatively affecting the physical environment?

________ serve as visible markers to flaunt membership in higher social classes.

People's moods and behaviors are strongly influenced by their physical surrounding.Two dimensions, ________, determine whether a shopper will react positively or negatively to a store environment.

________ is made up of the values, beliefs, customs, and tastes produced or practiced by a group of people.

When Tom wanted to buy a new gas grill, he searched for grills on the Internet.He was able to gather information on grills and learn what features were available.Tom used the Internet during the ________ stage of his purchase decision.

A company that makes unfounded claims about the environmental impact of its products is most likely to be accused of ________.

According to your text, a metrosexual is ________.

Which of the following refers to the hundreds of millions of global consumers who now have a level of purchasing power that allows them to afford high-quality products offered by multinational companies?

Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?

________ are deeply held beliefs about right and wrong ways to live.

________ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product.

A ________ is a set of people a consumer wants to please or imitate.

The invitation to go skiing for the weekend forced Donna to look at her current wardrobe.She decided she needed a much warmer coat.Donna was in which stage of the purchase decision?

Some expectations regarding appropriate attitudes, behaviors, and appearances for men and women come from society's strong pressure to conform to ________.