In a persuasive message, ________ is known as appealing to the scarcity principle.
A)including names and testimonials
B)reminding your audience that they have made similar decisions in the past
C)highlighting the exclusivity of your offer
D)showing that you appreciate your audience
E)giving people a gift

Question

Quizplus · Accepted Answer

C) People want things more if those things are scarce. Highlighting the exclusivity of your offer is the scarcity technique for appealing to emotion.

In a Persuasive Message, ________ Is Known as Appealing to the Scarcity