Which of the following would most likely appeal to an audience's sense of self-esteem?
A)an ad for a home security system likening the service to having a bodyguard outside your house
B)an ad for virus protection software citing a long list of corporate clients
C)an ad for frozen meals claiming they taste homemade
D)an ad for a university emphasizing the respect its graduates have in the business world
E)an ad for a laundry detergent suggesting it will make your clothes look brand-new

Question

Quizplus · Accepted Answer

D) An advertisement that focuses on the respect you earn - and the self respect you will feel - from receiving your education at their university appeals to the audience's sense of self-esteem.

Which of the Following Would Most Likely Appeal to an Audience's