A ________ tries to recast consumers' perception of the attributes of a product or service into a human-like character.
A) brand personality
B) brand personification
C) consumer innovation
D) consumer need for cognition
E) sensation seeking device

Question

Quizplus · Accepted Answer

Brand personification is the process of giving human-like characteristics to a product or service in order to change consumers' perception of its attributes. This can help to create a unique brand personality and emotional connection with consumers. The other options do not relate to this concept.

A ________ Tries to Recast Consumers' Perception of the Attributes