Which of the following characteristics is typical of fixated consumers?
A) Their purchase decisions are heavily dependent upon convenience.
B) They are only mildly interested in the particular object or product category.
C) They are very guarded about displaying their purchases.
D) Their consumption pattern is considered abnormal behavior.
E) They dedicate a considerable amount of discretionary time and money to searching out the product or object.

Question

Quizplus · Accepted Answer

Fixated consumers dedicate a considerable amount of discretionary time and money to searching out the product or object. They have a strong attachment, interest, or obsession with a particular product or category, which drives their behavior.

Which of the Following Characteristics Is Typical of Fixated Consumers