In consumer research,________ is information that has already been collected for some other purpose,and is often helpful in designing a new research project.
A) primary research
B) secondary information
C) experimentation
D) negativism
E) positivism

Question

Quizplus · Accepted Answer

Secondary information is pre-existing data and research that can be used for a new project. Primary research involves collecting new data specifically for the new project, while experimentation refers to the testing of hypotheses through controlled trials. Negativism and positivism are philosophical approaches and not directly related to consumer research.

In Consumer Research,________ Is Information That Has Already Been Collected