Focus groups and depth interviews are examples of ________ research.
A) quantitative
B) empirical
C) experimental
D) physiological
E) qualitative

Question

Quizplus · Accepted Answer

Focus groups and depth interviews are examples of qualitative research, which involves collecting, analyzing, and interpreting data by observing what people do and say. Unlike quantitative research, which focuses on numbers and statistical analysis, qualitative research seeks to understand concepts, thoughts, and experiences.

Focus Groups and Depth Interviews Are Examples of ________ Research