The focus of the ________ is for marketers to know consumers' current needs,and to secure,as accurately as possible,a picture of their likely future needs.
A) product orientation
B) societal marketing concept
C) marketing concept
D) selling orientation
E) production orientation

Question

Quizplus · Accepted Answer

The marketing concept focuses on knowing consumers' current needs and predicting their future needs, which is essential for developing effective marketing strategies. The other options (product orientation, selling orientation, production orientation) do not prioritize understanding consumer needs as much as the marketing concept does. The societal marketing concept also emphasizes understanding consumer needs, but it goes further by considering societal interests and well-being in addition to customer satisfaction.

The Focus of the ________ Is for Marketers to Know