To respond to consumers' growing interest in products and services that were more unique and would better satisfy their individual or specific needs and preferences,companies adopted the ________.
A) production orientation
B) marketing orientation
C) sales orientation
D) product orientation
E) targeting orientation

Question

Quizplus · Accepted Answer

A marketing orientation is when a company focuses on understanding and satisfying the needs and wants of their customers. This is in contrast to a production orientation, where the company is solely focused on efficiently producing large quantities of a product, or a sales orientation, where the company focuses on aggressive selling tactics. A product orientation is when the company is focused on the quality and features of the product itself, rather than the needs of the customer. A targeting orientation is not a widely recognized business concept. Therefore, the best choice for this question is B - marketing orientation.

To Respond to Consumers' Growing Interest in Products and Services