Historically, a leading consumer magazine category.
A design technique where an ad runs to edges of a page without borders.
Made up of different publishers that market magazines with similar audience appeals.
Among the most creative cross-media sellers, especially through its sports-oriented programming.
The first magazine to have a circulation of 1 million.
Promotes goods through trade and industrial journals used in manufacturing, distributing, or marketing particular business products or services.
It is the circulation that magazines guarantee to their media buyers when computing advertising placement costs.
Refers to any magazine space buy that involves purchasing less than the entire circulation of a publication.
Because of the amount spent on advertising is usually at the top of the top-10 magazine advertisers list.
One of the oldest merchandising or value-added approaches; guarantees quality of services or products advertised in the publication.
A way to integrate an organization's total image through a coordinated marketing communications process.
Magazine(s)with a distinctive niche-among the leaders in advertising revenue growth.
A business publication directed at those who buy products for resale, such as wholesales, jobbers, and retailers.
Technology that, to be successful, must be advertiser-driven-that is, advertisers must receive enough value to justify the additional expense of advertising in this highly targeted medium.
selective binding
partial-run
Procter & Gamble
trade paper
Disney
Women's Health and People Stylewatch
the Good Housekeeping Seal
Maxim
rate base
women's service magazines
Ladies' Home Journal
B2B advertising
independent networks
bleed
corporate branding
