Which of the following strategies entails forging long-term partnerships with customers?
A)commitment selling
B)relationship marketing
C)transactional marketing
D)market engineering

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building and sustaining long-term relationships with customers through strong engagement and communication. This strategy involves forging partnerships with customers, rather than just focusing on one-off transactions as in transactional marketing. Commitment selling involves securing a commitment from the customer to purchase from the seller, while market engineering involves utilizing data and analysis to optimize marketing strategies.

Which of the Following Strategies Entails Forging Long-Term Partnerships with Customers