In the context of positioning strategies, _____ means providing a product or service that is sufficiently distinctive from competitors' offerings so that customers are willing to pay a premium price for it.
A) differentiation
B) retrenchment
C) strategic dissonance
D) competitive inertia

Question

Quizplus · Accepted Answer

Differentiation is the strategy of creating a unique product or service that sets a company apart from its competitors. By doing so, the company can charge a premium price for its offering and attract customers who value the unique features and benefits. Retrenchment, strategic dissonance, and competitive inertia are not related to positioning strategies and do not address the goal of creating a distinctive product or service.

In the Context of Positioning Strategies, _____ Means Providing a Product