_____ is a measure of the intensity of competitive behavior among companies in an industry.
A) Bargaining power of firms
B) Character of the rivalry
C) Threat of new entrants
D) Threat of substitute products

Question

Quizplus · Accepted Answer

The character of the rivalry among companies in an industry refers to how intense and competitive their behavior is. This can include price competition, advertising and promotional campaigns, product innovation, and other tactics used to gain market share and outcompete rivals. Factors that influence the character of the rivalry include the number and size of competitors, the level of differentiation between products and services, and the barriers to entry that exist in the industry.

_____ Is a Measure of the Intensity of Competitive Behavior