In which type of country does the diffusion rate tend to be faster?
A)Lead countries
B)Lag countries
C)Asian countries
D)Western countries

Question

Quizplus · Accepted Answer

Diffusion rates are typically faster in lag countries. Consumers in lag countries have had a chance to see the product develop in the lead country. Consumption risk is reduced and demand prior to introduction is stimulated in this way. Most Western countries are lead countries. There are also lead countries in Asia (e.g., Japan). So, "lag" countries is the best answer.

In Which Type of Country Does the Diffusion Rate Tend