In which stage of product development does the product acquire a brand identity?
A)Product screening
B)Concept development
C)Product design
D)Test marketing

Name: In which stage of product development does the product acquire a brand identity? A)Product screening B)Concept development C)Product design D)Test marketing
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The product acquires a name-a brand identity-and the marketing mix is developed in the product design and development stage.

In Which Stage of Product Development Does the Product Acquire