Which form of test marketing recruits a sample of consumers to participate in a research study in a central facility?
A)Controlled test marketing
B)Full test marketing
C)Simulated test marketing
D)All of the above

Question

Quizplus · Accepted Answer

Simulated test marketing, typically recruits a sample of consumers to participate in a research study in a central facility. After responding to questions about their product related attitude and purchase behavior, they view advertising of the new brand (and of competitive brands).

Which Form of Test Marketing Recruits a Sample of Consumers