In which stage of product development companies need to consider both the extent to which the product fits with the target consumers, as well as with the overall mission of the organization?
A)Product screening
B)Concept development
C)Product design
D)Test marketing

Question

Quizplus · Accepted Answer

During the product screening stage, companies need to consider both the extent to which the product fits with the target consumers, as well as with the overall mission of the organization.

In Which Stage of Product Development Companies Need to Consider