The extent to which the different product lines are related, use the same distribution channels, and have the same final consumers is known as
A)product length.
B)product consistency.
C)product depth.
D)product assortment.

Question

Quizplus · Accepted Answer

An important dimension of the product mix is product consistency; this term refers to the extent to which the different product lines are related, use the same distribution channels, and have the same final consumers.

The Extent to Which the Different Product Lines Are Related