The total number of products in a product line is known as the
A)product length.
B)product width.
C)product depth.
D)product assortment.

Name: The total number of products in a product line is known as the A)product length. B)product width. C)product depth. D)product assortment.
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Question

Quizplus · Accepted Answer

One important dimension of the product mix is the product line, a number of related brands in the same product category. Companies use different line strategies to achieve market share and profitability goals.

The Total Number of Products in a Product Line Is