Which of the following would be an example of a top down innovation?
A) Lowering prices and features of existing products to meet emerging market needs
B) Launching a product in and for emerging economies
C) Adopting an innovation first in emerging economies and then diffusing it around the world
D) Introducing products from emerging markets into developed markets

Question

Which of the following would be an example of a top down innovation? 
A) Lowering prices and features of existing products to meet emerging market needs 
B) Launching a product in and for emerging economies 
C) Adopting an innovation first in emerging economies and then diffusing it around the world 
D) Introducing products from emerging markets into developed markets

Quizplus · Accepted Answer

Lowering prices and features of existing products to meet emerging market needs is an example of top-down innovation because it involves adapting an existing product strategy to meet the needs of a new market, as opposed to developing a completely new product or technology from scratch.

Which of the Following Would Be an Example of a Top