A _____ is defined as an innovation that is adopted first in emerging economies and then diffused around the world.
A) reverse innovation
B) reverse-engineered innovation
C) top down innovation
D) traditional innovation

Question

A _____ is defined as an innovation that is adopted first in emerging economies and then diffused around the world.
A) reverse innovation 
B) reverse-engineered innovation 
C) top down innovation 
D) traditional innovation

Quizplus · Accepted Answer

Reverse innovation is a process where a product or service is innovated specifically for emerging markets, and then it is diffused back to developed markets. This type of innovation is becoming increasingly important as emerging markets are growing rapidly and have different needs and challenges compared to developed markets.

A _____ Is Defined as an Innovation That Is Adopted